DEVELOPMENT

OVERVIEW

Miami Subs Pizza & Grill units can be deployed in most markets around the world, with many supporting multiple development opportunities. Statistical information, including demographic, psychographic, and throughput (local and tourist populations) criteria specified for a Miami Subs Pizza & Grill location, will be analyzed for maximum potential. Miami Subs Pizza & Grill locations can be sized and configured as freestanding units and inline locations, as well as gas station/convenience store Express Units.

As the Franchisor, we make available value-added services (e.g., assistance with turnkey design and construction), special products (e.g., software, interactive CD’s), foodstuffs, licensed products (e.g., clothing, merchandise), business services (e.g., sponsorship, national/regional/local advertising), and high-tech systems and software. Centralized services for franchisees also include customer service, catalog/product order fulfillment, marketing materials development and production, marketing assistance, software and technical support, and training.

Free-standing 2,000 to 5,000 square foot Miami Subs Pizza & Grill units can be developed as well as other sizes and configurations (see Financial Info). Funding estimates include the initial opening and operating capital required. The landlord contribution, which may significantly reduce the required investment capital for units, will not be deducted from the funding estimates. In some cases, locations may exceed five thousand square feet to accommodate guest demand.

A Miami Subs Pizza & Grill Area Developer will have the opportunity to capture market share and generate momentum by developing multiple venues in a key geographic area.

MARKET POSITION

The Miami Subs Pizza & Grill brand enjoys worldwide consumer recognition, acceptance, and destination draw. Our success depends on high volume patronage and brand identification. Miami Subs Pizza & Grill achieves customer recognition and creates positive brand identity in every market we enter, whether domestic or international, through our name, extension marketing, and public relations support. With delicious, high quality food at very fair prices, Miami Subs Pizza & Grill consistently encourages repeat customer visits. Miami Subs Pizza & Grill stores are now being placed in markets around the world where the concept can draw from both native and tourist populations.

ADVANTAGES OVER COMPETITION

Realistically, all restaurant, retail, and entertainment concepts compete for the same consumer dollar. Ultimately, market positioning and the positive differentiation between brands attracts and, most importantly, retains customers. Miami Subs Pizza & Grill is positioned as an alternative to the average casual theme restaurant or fine dining experience. Since Miami Subs Pizza & Grill offers a varied menu of great food, the best customer service, pickup and drive-thru covering the main day parts, and appeals to both tourist and local populations across a wide demographic, our restaurants attract customers away from competitors.

Our timeless, yet contemporary themed venue, combined with our delicious food, inspires first-time guests and draws regular repeat visits. Our “immersion experience”, combined with the high quality and diverse food service, fundamentally differentiates Miami Subs Pizza & Grill from its competitors.

MARKET SHARE

In most areas, Miami Subs Pizza & Grill can take advantage of opportunities left open by competition. While fast food and casual dining is widely available, a Miami Subs Pizza & Grill features an attractive and diverse menu in a relaxed, fun, and casual setting that draws customers from that competition.

The Miami Subs Pizza & Grill initiative is to give our franchisees the tools they need to develop and maintain a substantial customer base in their market. For example, integrated food service and delivery is currently fragmented and highly segmented.

Other than pizza and Chinese food, customers are still not yet familiar with alternative delivery concepts – and we have found that a Miami Subs Pizza & Grill is perfectly poised to seize this market opportunity.

UNIT OPERATIONS

Miami Subs Pizza & Grill operates seven days per week – year-round. Several stores are now open 24/7. Units which serve breakfast typically open at 6:30am, while most units typically close at 3am.

Customer Service The concept of customer satisfaction has been woven into the cultural fiber of the Miami Subs Pizza & Grill organization and is ingrained into each frontline employee all the way to our corporate executives. With customer service based on the “Disney model”, the goal of Miami Subs Pizza & Grill is to have every customer leave highly satisfied and with the desire to return. As we all know, the best advertising is enthusiastic word of mouth recommendations by satisfied patrons.

Human Resources Miami Subs Pizza & Grill is committed to a comprehensive and creative human resource program. Superior customer service starts with having the right Franchisee, as well as his/her ability to choose the right staff. Miami Subs Pizza & Grill has zero tolerance for any employee who is not 100% dedicated to customer satisfaction.

Systems Ongoing systems and software development will continue to fuel our expansion. The cutting edge POS System that is being employed in our restaurants provides our franchisees the tools necessary and expected in today’s retail environment.

Administrative Each Miami Subs Pizza & Grill location will have a Franchisee and/or General Manager, trained by Head Office, who is responsible for overall operations, with particular emphasis on food operations, front and back of the house, as well as security and merchandising.

CATERING TO KIDS

Today, franchisors (such as ourselves) recognize the importance of catering to this ever-growing market and understand that families often desire a change of pace from traditional “fast food”. Providing a varied menu containing both kid favorites as well as other nutritional options developed specifically for the younger generation, who often influence family purchase decisions, is one way to keep kids happy and well-fed at the table.

BENEFITS OF BUYING A MIAMI SUBS PIZZA & GRILL FRANCHISE

Experience a Greater Probability for Success The U.S. Department of Commerce estimates that 95% of franchisees succeed while only 25% to 35% of “independents” succeed. Why? Because Franchisees are able to avoid many of the pitfalls that result from starting a small business (other than a franchise) from scratch.

Stronger Brand Recognition Franchises continuously invest in Brand Recognition as opposed to independents, who must constantly struggle to establish their brands. Miami Subs Pizza & Grill franchisees have the distinct and powerful advantage of being part of a brand that is already well-known and continuously marketed.

Collective Buying Power Buying as a group often results in optimal cost of goods, far better than the single store operator could hope to achieve. In addition, as an ultra-supportive franchisor Miami Subs Pizza & Grill is constantly looking for better pricing, higher quality ingredients, and more efficient supply lines to provide better service to our franchisees.

Proven Experience Miami Subs Pizza & Grill Franchisees benefit from proven systems and business techniques.

Proven Training and Support Miami Subs Pizza & Grill offers fine-tuned training programs and ongoing support, such as Town Hall meetings, Internet-based training, and consistent support visitation by members of the Head Office operational staff.

Being Part of a Team Unlike independent businesses who have to handle every situation by themselves, Franchisees are never alone. They are a part of the Miami Subs Pizza & Grill team, constantly provided with guidance, new product development, and brand-building marketing programs.

A Proven Opening Plan Having opened numerous stores, the Miami Subs Pizza & Grill team recognizes what steps need to be taken and how to optimally market your store.

Stronger Long-Term Prospects Miami Subs Pizza & Grill is constantly researching future opportunities and new products. We can, and do, react quickly to changing markets and customer habits.

It’s been said: “To be successful in business, the only things you need are a great attitude, a great work ethic and someone to give you a break.”

Miami Subs Pizza & Grill, positioned as a solid, forward-thinking franchise, could be just the break you’ve been looking for.