Overview
The keys to our success are our trademarks, uniforms, equipment specifications, and standardized services, and of course, our proprietary recipes. The International Franchise Association, of which we are a proud member, defines franchising as “a continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organizing, training, merchandising, and management in return for a consideration from the franchisee.” The success of the entire New Miami Subs Grill system is dependent upon the dedicated team effort of every franchise owner in conjunction with the head office. Remember, franchising is, in fact, an ongoing team effort. Together, we can strive to build the most successful franchise system anywhere.
Single Unit Model
In the single unit Franchise Model, the New Miami Subs Grill will grant the rights to a franchisee to operate a single location in a defined local territory.
Area Development Model
An “Area Developer” acquires territorial rights to a specific area, region, or country for the sole purpose of developing New Miami Subs Grill locations within that territory. The Area Developer will open a single location first, and then develop new locations according to a mutually agreed schedule.
Operations
The New Miami Subs Grill provides initial guidance and training prior to opening, followed by operational support for each restaurant on an ongoing basis.
Planning
After signing a Franchise Agreement, franchisees are provided with a New Miami Subs Grill comprehensive plan for their business. This strategic plan defines the overall expansion strategy for the business and provides a solid basis for measuring performance. The plan will also provide proven techniques, policies, and procedures to help ensure the smooth operation of your New Miami Subs Grill location.
The plan will help you educate and motivate the entire staff regarding the objectives, structure and performance of the franchise operation. We will help you develop a financial model for your operation based on estimated customer counts taken from site demographics and other statistical guides.
Training
The New Miami Subs Grill provides classroom training for restaurant management. A comprehensive curriculum normally includes instruction in all facets of the industry, as well as business and marketing operations. Continual upgrading of individual training is required when new products or developments occur. “Turnkey” training ensures that each restaurant will be up and running on opening day. Three weeks of initial training will be provided at our U.S. headquarters. An additional two weeks of training is provided on site.
Marketing
Each restaurant will be provided access to marketing support. From pre-opening through operational stages, marketing support is ongoing.
Advertising
The New Miami Subs Grill will continue to develop a wide variety of professionally designed, cutting edge marketing, advertising, and promotional programs.
Print Materials
This includes all point-of-sale materials, educational materials including videos, and many other products and supplies.
Local Opening Assistance
An initial opening advertising program is provided to each restaurant. We will determine and formulate an opening plan after your site has been selected.
National and Regional Advertising
The New Miami Subs Grill manages national and regional advertising campaigns on behalf of its franchise restaurants. The benefit is delivery of a unified and consistent message to all our customers in every community we serve. This includes targeted regional advertising, as well as nationwide general brand awareness campaigns.