Overview
New Miami Subs Grill units can be deployed in most markets around the world, with many supporting multiple development opportunities. Statistical information, including demographic, psychographic, and throughput (local and tourist populations) criteria specified for a New Miami Subs Grill location, will be analyzed for maximum potential. New Miami Subs Grill locations can be sized and configured as freestanding units 2,000 to 4,000 square feet, as well as small 1,000 to 2,000 square foot gas station/convenience store Express Units.
As the franchisor, we make available value-added services (e.g., assistance with turnkey design and construction), special products (e.g., software, interactive CD’s), foodstuffs, licensed products (e.g., clothing, merchandise), business services (e.g., sponsorship, national/regional/local advertising), and high-tech systems and software. Centralized services for franchisees also include customer service, product order fulfillment, marketing materials development and production, marketing assistance, software and technical support, and training.
Market Position
Our brand enjoys wide consumer recognition, acceptance, and destination draw. Our success depends on high volume patronage and brand identification. Our brand name achieves customer recognition and creates positive brand identity in every market we enter, whether domestic or international, through our name, extension marketing, and public relations support. With delicious, high quality food at fair prices, we consistently encourage repeat customer visits. Our stores are now available in markets around the world where the concept can draw from both native and tourist populations.
Advantages
We’re positioned as an alternative to the average casual theme restaurant or fine dining experience. Since we offer a varied menu of great food, the best customer service, pickup and drive-thru covering the main day parts, and appeals to both tourist and local populations across a wide demographic, our restaurants attract customers away from competitors.
Just taste something on our menu and you’ll see the difference. Whether it’s a healthy salad, a great cheesesteak, a chicken pita, or our gourmet burger and fries, we have more choices to fit each customer’s taste. That menu diversity gives us a great advantage. We combine that with value pricing and attentive service as our winning combination to attract and keep loyal customers. And that’s your advantage, too!
Unit Operations
The New Miami Subs Grill operates seven days per week – year-round. Units that serve breakfast typically open at 6:30am. Of course, your local hours may vary based on the marketing and demographics in your area.
Customer Service
The concept of customer satisfaction has been woven into the cultural fiber of the New Miami Subs Grill organization and is ingrained into each employee all the way to our corporate executives. Our corporate culture is all about sincere customer service with a smile. The goal of The New Miami Subs Grill is to have every customer leave highly satisfied and with the desire to return. As we all know, the best advertising is enthusiastic word of mouth recommendations by satisfied patrons.
Human Resources
Miami Subs Grill is committed to a comprehensive and creative human resource program. Superior customer service starts with having the right franchisee, as well as his/her ability to choose the right staff. We insist on positive reinforcement and leadership by example. We serve and encourage our employees by using effective management principles, and that enthusiasm is shown to our customers.
Systems
State-of-the-art operating systems and software development will continue to fuel our expansion. The cutting edge POS System that we use in our restaurants provides our franchisees the tools necessary and expected in today’s retail environment.
We Love Kids Too!
We have special kids meals and menu portions. We know that kids don’t always want what their parents want to eat, so we cater to kids tastes, too. In addition to our traditional kids fare, we also offer tasty and healthy alternative choices as well.
Brand Recognition
Franchises continuously invest in Brand Recognition as opposed to independents, which must constantly struggle to establish their brands. New Miami Subs Grill franchisees have the distinct and powerful advantage of being a part of a brand that is already well known and continuously marketed. However, we believe in marketing your restaurant in your local market, even if it’s the first Miami Subs Grill in the area. We can show you how to own that critical three-mile radius around your restaurant.
Collective Buying Power
Buying as a group often results in optimal cost of goods, far better than the single store operator could hope to achieve. In addition, New Miami Subs Grill is constantly looking for better pricing, higher quality ingredients, and more efficient supply lines to provide better service to our franchisees.
Proven Experience
New Miami Subs Grill franchisees benefit from proven systems and business techniques.
Proven Training and Support
The New Miami Subs Grill offers effective and positive training programs and ongoing support, such as regional meetings, Internet-based training, and consistent phone and in-person support by members of the head office operational staff.
Being Part of a Team
Unlike independent businesses that have to handle every situation by themselves, you are never alone. You become part of the New Miami Subs Grill team, constantly provided with guidance, new product development, and brand-building marketing programs.
A Proven Opening Plan
Your New Miami Subs Grill team will assist you in creating the best local market-opening plan for your restaurant. We believe in community involvement and are committed to giving back to each community we serve. We’ll help you make lasting connections with civic groups, schools and businesses to help get you started on the right path to success.